I looked at this ad and couldn’t help laughing…
What is exactly new in the “all new” Audi model that is so “difficult to describe in words”?
When 100+ years ago early primitive cars appeared – then obviously explaining to a horse owner what a car was – that task presented difficulties for sure…
When internal combustion engine started to come to use against 150+ years of steam engine’s dominance – that idea wasn’t easy to explain…
What’s “new” in the all new” Audi ? – LED lights? Somewhat renovated interior? A car body that is a few percentage points lighter? – if this kind of “new” is considered “difficult to describe in words” – try ABR for a change:
· Everyone in a Cerebral palsy field is pre-occupied with chasing the faulty brain signals – ABR brings attention to the proper detailed analysis of the body structures, which is overlooked by “signal chasers”.
· Everyone is zoomed onto the areas of greatest prominence of spasticity and tightness [abnormally excessive strength] in the hands and feet of a child with cerebral palsy – ABR analyzes the weakest links within the entire body.
· Everyone wages ‘holy war’ against those “bad” spastic muscles and contractures by trying to force them into submission, poison or cut them – ABR utilizes ‘peacenick’ tools to strengthen the overlooked weak links within fascia network.
· Everyone is stuck at the periphery – as if a person with cerebral palsy only had arms and legs – to the extent that the speakers at the World Congress on cerebral palsy forget altogether to even mention the head and trunk control – ABR emphasizes the importance of building the strong core as a foundation for the progress in posture and movement functions.
· Everyone sells quick results after few weeks of a therapy course – ABR undertakes the heavy lifting of explaining the leading importance of a long-term perspective.
· Everyone thinks “treatment”: exiting through “When is this program going to be over and we’ll be back to “normal everyday life”?” – ABR takes an avenue of re-defining the ‘everyday life’ by integrating the hands-on homework aimed at Strategic Developmental Enhancement for a child with cerebral palsy into the daily/weekly routines in the same way as school homework is integrated in the life of a child until graduation.
· ‘Official’ healthcare tells you to stop dreaming altogether, alternative ‘dream merchants’ sell you the irresponsible dreams – ABR introduces the mindset of ‘responsible dreaming’ when every milestone is divided into bite-sized ‘inch-pebbles’ that you need to achieve in order to pave your special child’s way to developmental milestones.
· ‘Official’ healthcare treats you as a caregiver being a lowly assistant to ‘high priests’ of medical profession who practice their trade in the ‘temples’ of special institutions (doctor’s offices, rehabilitation centers etc.) – ABR is based on an axiom: “A parent is a key person. Home environment is a key place. – Your own work with your brain injured child is the main factor that defines the best case scenario within the constraints of a brain injury, biomechanical architecture and ‘tissue quality’.”
· Professionals both ‘official’ and ‘alternative’ alike keep your education to a minimum reducing it to a set of simplified instructions to follow (think of a PT who gives you a photocopy of a stretching routine or a learning the ‘patterning’ within a few minutes) – ABR goes for unprecedented level of instructional detail having a coaching program that doesn’t compromise on your skill acquisition as well as investing heavily in your ‘key person’ mindset development.
· Everyone easily ‘sells’ you intuitively appealing and ‘exciting’ immediate functional ‘positives’ as a result of forceful interventions or training programs even though such ‘positives’ are most often fake (tap into forbidden reserve) and short-lived (since these fake positives are just shortcuts forced over remaining fundamental structural and biomechanical negatives) – ABR ‘carries the cross’ of going an honest and counterintuitive route: reduction of negatives as the ‘boring’ and ‘grinding’ build of biomechanical fundamentals. From immediate exciting intuitive functional ‘high’ to heavy boring long-term biomechanical ‘low’… – that’s really “difficult to describe in words!”
· Most of Official’ healthcare and all of the ‘alternative’ treatments conceal the uncomfortable truth of GMFCS prognostic curves for children with cerebral palsy – ABR is open and forthcoming about GMFCS reality even though it shuts down the ‘irresponsible dreaming’ , which is a lifeblood of “sales” for all other ‘alternative therapies’.
· Everyone is stuck in a ‘good old’ domain of “targeting muscles” – ABR pioneers the introduction of extended fascia paradigm in the field of cerebral palsy.
· Everyone holds on to the appeal of the outdated primitive idea of ‘the straighter the better’ forcefully imposing that fake straightness even at the cost of immense structural damage of stretching, casting, Botoxing, bone-cutting etc. – ABR takes the cerebral palsy ‘peacenick’ stance of embracing the existent neutral position and gradually developing the true mobility and strength even though such an honest path is long and winded.
· Everyone’s work is limited to superficial elements of musculoskeletal system (muscles, tendons etc.) – ABR ventures into the real deep fascial core of the body.
· Everyone follows familiar longitudinal muscular (myotendonal) lines – ABR introduces the quasi-spherical and deep-fascia-layers targeting techniques.
· Everyone appeals to a comfortable level of voluntary movement training for children with cerebral palsy – ABR targets the depths of involuntary response and fascia re-modeling…
This list can go on and on… In fact I just mentioned the first dilemmas that came to mind and could easily bring at least two or three times as much…
Well, when you see that even seasoned marketing experts have difficulties in articulating some incremental improvement in a German car design – don’t be surprised when you face the difficulties of explaining what ABR is to your fellow parents...
It is indeed fundamentally new and just about everything about ABR is essentially different from familiar and well-travelled roads…
It’s challenging – because you have no authority and no prior experience to rely on when deciding whether ABR is indeed the best developmental enhancement platform for your child with a brain injury – so the weight of making such a decision could be large.
On the other hand, it’s exciting – the only thing that is known for sure about the ‘well-established’ routines for cerebral palsy kids – is the fact that they do not lead anywhere…
P.S. Thanks for reading – I hope I gave you some food for thought…
P.P.S. Continued self-promotion :-) In the left-hand column of this blog just
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